ABOUT US
Founded in 2018, Upper Crust Research is a South African market research firm delivering data driven insights that help businesses move from research to execution. The company combines deep knowledge of local consumer markets with awareness of global trends, enabling clients to make confident, strategic decisions.
We are firm believers in delivering properly obtained, verified and clean data, within the suggested timelines.We provide full services to enable our clients to conduct successful fieldwork within set timelines.
We use our field expertise combined with leading technology to maximise our quality assessment on all projects.
We provide our clients with verified, cleaned and properly obtained data.
Ethical research practices and transparent methodologies that ensure reliable, accurate, and trustworthy results. We maintain honesty and confidentiality throughout every stage of our research process.
Commitment to high-quality, data-driven insights that help our clients make informed and confident decisions. We strive for accuracy and value in every project we undertake.
Leveraging cutting-edge techniques for forward-thinking solutions that keep our research relevant in a changing market. We continuously explore new approaches to uncover meaningful insights.

Field Operations Lead - Directs national field deployment, training, quality control, and timelines

Quality Control & Training Lead - Manages call centre training, QC, multilingual research integrity

Data Collection & Field Operations Assistant - Assists in surveys, admin tasks, and multilingual community engagement